EXPERIENCE OVERVIEW
What Does It Take To Rebrand A Product-Line In just Two Week?
Glitch Labs was contacted by the fine artisans at Split Decision Cold Brew Company with an exciting challenge. That challenge was to completely rebrand their entire cold brew coffee line in time for BevNet 2018. The only problem was that this expo of fine drinkables was only 15 days away! How did we complete this daunting task in record time?
Drawing a successful conclusion was simple with the help of science and cold brewed coffee.
SERVICES
NAMING & SLOGANS
IDENTITY EXPLORATION
LAUNCH STRATEGY
PRODUCT DESIGN
PRESENTATION
EXPERIENCE OVERVIEW
What Does It Take To Rebrand A Product-Line In just Two Week?
Glitch Labs was contacted by the fine artisans at Split Decision Cold Brew Company with an exciting challenge. That challenge was to completely rebrand their entire cold brew coffee line in time for BevNet 2018. The only problem was that this expo of fine drinkables was only 15 days away! How did we complete this daunting task in record time?
Drawing a successful conclusion was simple with the help of science and cold brewed coffee.
SERVICES
NAMING & SLOGANS
IDENTITY EXPLORATION
LAUNCH STRATEGY
PRODUCT DESIGN
PRESENTATION
EXPERIENCE OVERVIEW
What Does It Take To Rebrand A Product-Line In just Two Week?
Glitch Labs was contacted by the fine artisans at Split Decision Cold Brew Company with an exciting challenge. That challenge was to completely rebrand their entire cold brew coffee line in time for BevNet 2018. The only problem was that this expo of fine drinkables was only 15 days away! How did we complete this daunting task in record time?
Drawing a successful conclusion was simple with the help of science and cold brewed coffee.
SERVICES
NAMING & SLOGANS
IDENTITY EXPLORATION
LAUNCH STRATEGY
PRODUCT DESIGN
PRESENTATION
LOGO EVOLUTION
LOGO EVOLUTION
LOGO
EVOLUTION
While we did enjoy the simplicity of the original Split Decision logo, we felt that a more modern approach would be the best way to capture the attention of our core consumer group. Which is just industry jargon for “We wanted to make the logo look new and pretty, so cool people will want to drink our awesome cold brew coffee” and to that end, our effort was a great success.
Our greatest source of inspiration for the new design was found within Split Decision’s brand name. We love how the brand name perfectly sums up the idea of coffee and tea combining to create a unique beverage that has the taste of both caffeinated worlds. What the final design shows a physical representation of the “Split” within the logo, along with a boldly modern font choice, that takes this rebranding project into new heights of style and flavor.
PRODUCT EVOLUTION
PRODUCT EVOLUTION
PRODUCT
EVOLUTION
THE ORIGINAL
Here was our jumping off point at the start of this project. The team at Split Decision felt that their original packaging design lacked the right cohesive feel and look that you would find in a national brand. All the essential elements were present. However, it lacked the clean yet stylized aesthetic that would help them stand out on store shelves.
THE BEVNET
This is the final design that Glitch Creative Labs delivered just in time for BevNet 2018. We went with a new shape for the glass bottle and built the labeling elements around this new look. We gave each flavor its unique color scheme that corresponded with the theme of the product name. This simplified and yet distinctly modern design helped Split Decision stand out at BevNet 2018 and caught the eye of key distribution partners.
THE MASS APPEAL
After a successful showing at BevNet, Split Decision needed a new packaging option that would help further expand its market appeal and keep material costs to a minimum. So we created this final design to achieve the perfect balance of style, functionality, and economic sense. We’re definitely proud of this little beauty.
THE ORIGINAL
Here was our jumping off point at the start of this project. The team at Split Decision felt that their original packaging design lacked the right cohesive feel and look that you would find in a national brand. All the essential elements were present. However, it lacked the clean yet stylized aesthetic that would help them stand out on store shelves.
THE BEVNET
This is the final design that Glitch Creative Labs delivered just in time for BevNet 2018. We went with a new shape for the glass bottle and built the labeling elements around this new look. We gave each flavor its unique color scheme that corresponded with the theme of the product name. This simplified and yet distinctly modern design helped Split Decision stand out at BevNet 2018 and caught the eye of key distribution partners.
THE MASS APPEAL
After a successful showing at BevNet, Split Decision needed a new packaging option that would help further expand its market appeal and keep material costs to a minimum. So we created this final design to achieve the perfect balance of style, functionality, and economic sense. We’re definitely proud of this little beauty.
THE ORIGINAL
Here was our jumping off point at the start of this project. The team at Split Decision felt that their original packaging design lacked the right cohesive feel and look that you would find in a national brand. All the essential elements were present. However, it lacked the clean yet stylized aesthetic that would help them stand out on store shelves.
THE BEVNET
This is the final design that Glitch Creative Labs delivered just in time for BevNet 2018. We went with a new shape for the glass bottle and built the labeling elements around this new look. We gave each flavor its unique color scheme that corresponded with the theme of the product name. This simplified and yet distinctly modern design helped Split Decision stand out at BevNet 2018 and caught the eye of key distribution partners.
THE MASS APPEAL
After a successful showing at BevNet, Split Decision needed a new packaging option that would help further expand its market appeal and keep material costs to a minimum. So we created this final design to achieve the perfect balance of style, functionality, and economic sense. We’re definitely proud of this little beauty.
THE LITTLEEXTRA
At Glitch Creative Labs, we believe that the creative process should go way beyond a logo and product labels. We wanted to give the Split Decision Team every possible tool they need to grow their brand. We helped create their BevNet 2018 pitch presentation and made sure their business cards stood out among the thousands circulating around the convention floor. We even created a special clothing line for their street team to wear during product demonstration, and tap handles for their self-serve cold beverage dispensers. It’s the little extras that create a huge difference for our clients.
At Glitch Creative Labs, we believe that the creative process should go way beyond a logo and product labels. We wanted to give the Split Decision Team every possible tool they need to grow their brand. We helped create their BevNet 2018 pitch presentation and made sure their business cards stood out among the thousands circulating around the convention floor. We even created a special clothing line for their street team to wear during product demonstration, and tap handles for their self-serve cold beverage dispensers. It’s the little extras that create a huge difference for our clients.
At Glitch Creative Labs, we believe that the creative process should go way beyond a logo and product labels. We wanted to give the Split Decision Team every possible tool they need to grow their brand. We helped create their BevNet 2018 pitch presentation and made sure their business cards stood out among the thousands circulating around the convention floor. We even created a special clothing line for their street team to wear during product demonstration, and tap handles for their self-serve cold beverage dispensers. It’s the little extras that create a huge difference for our clients.
COLD BREW.HOT FUTURE
COLD BREW.HOT FUTURE
COLD BREW.HOT FUTURE
Our experience with Split Decision proved to be an important milestone for the Glitch Labs Team. We proved that no deadline was too implausible and showed the dedication and passion of every member of our team. Thanks to the high interest of happy customers and new distribution partners, Split Decision has been enjoying a very steady growth in their market. We continue to work closely with Split Decision as they add new flavors to their lineup, and prepare for one bright future in the food and beverage industry.
–Glitch Out!
Our experience with Split Decision proved to be an important milestone for the Glitch Labs Team. We proved that no deadline was too implausible and showed the dedication and passion of every member of our team. Thanks to the high interest of happy customers and new distribution partners, Split Decision has been enjoying a very steady growth in their market. We continue to work closely with Split Decision as they add new flavors to their lineup, and prepare for one bright future in the food and beverage industry.
–Glitch Out!
Our experience with Split Decision proved to be an important milestone for the Glitch Labs Team. We proved that no deadline was too implausible and showed the dedication and passion of every member of our team. Thanks to the high interest of happy customers and new distribution partners, Split Decision has been enjoying a very steady growth in their market. We continue to work closely with Split Decision as they add new flavors to their lineup, and prepare for one bright future in the food and beverage industry.
–Glitch Out!
