OKHUMAN.SPACE
After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, led by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human.
OKHUMAN.SPACE
After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, led by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human.
OKHUMAN.SPACE
After much anticipation, and to their fan’s delight, Weezer finally released a new album after quite some time! However, it wasn’t the “Van Weezer” that fans were expecting. They had a trick up their sleeve; a secret concept album that highlighted a new side of Weezer, led by a massive 38-piece orchestra! The Glitch Crew was called on by Crush Music & the Weezer team to help develop a unique experience to tease the launch of their top secret masterpiece: OK Human.
The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme – It’s technophobic,yet technicolor. It speaks to the negativity of our digital lives, yet celebratesit simultaneously. We thought it would be fun to tease the album witha unique set of Captcha-style challenges to weed out the humans fromthe bots – A meta concept that fits Weezer’s identity, filled with funmessaging and Easter eggs.
The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme – It’s technophobic,yet technicolor. It speaks to the negativity of our digital lives, yet celebratesit simultaneously. We thought it would be fun to tease the album witha unique set of Captcha-style challenges to weed out the humans fromthe bots – A meta concept that fits Weezer’s identity, filled with funmessaging and Easter eggs.
The concept for okhuman.space was the brainchild of the Glitch Team. OK Human is an album with a unique recurring theme – It’s technophobic,yet technicolor. It speaks to the negativity of our digital lives, yet celebratesit simultaneously. We thought it would be fun to tease the album witha unique set of Captcha-style challenges to weed out the humans fromthe bots – A meta concept that fits Weezer’s identity, filled with funmessaging and Easter eggs.
We worked with our design, copy, and development teams to create a custom website featuring a handful of unique challenges, eventually leading successful visitors to the album artwork, release dates, and official tracklist. This project was completed in a grand total of 11 days (including weekends!) and deployed with much success, garnering many press mentions, tons of social buzz, over 75,000 visitors, and more than 250,000 captcha challenges completed in the first 3 days.
We worked with our design, copy, and development teams to create a custom website featuring a handful of unique challenges, eventually leading successful visitors to the album artwork, release dates, and official tracklist. This project was completed in a grand total of 11 days (including weekends!) and deployed with much success, garnering many press mentions, tons of social buzz, over 75,000 visitors, and more than 250,000 captcha challenges completed in the first 3 days.
We worked with our design, copy, and development teams to create a custom website featuring a handful of unique challenges, eventually leading successful visitors to the album artwork, release dates, and official tracklist. This project was completed in a grand total of 11 days (including weekends!) and deployed with much success, garnering many press mentions, tons of social buzz, over 75,000 visitors, and more than 250,000 captcha challenges completed in the first 3 days.
SUMMARY
It’s always a pleasure to work with brands (or bands, in this case) that you admire. We’ve been huge Weezer fans for years, and this opportunity was something our whole team had so much fun working on. We’re passionate about creating unique experiences, and this project was certainly an experience that we, and the fans, will not soon forget!
SUMMARY
It’s always a pleasure to work with brands (or bands, in this case) that you admire. We’ve been huge Weezer fans for years, and this opportunity was something our whole team had so much fun working on. We’re passionate about creating unique experiences, and this project was certainly an experience that we, and the fans, will not soon forget!
SUMMARY
It’s always a pleasure to work with brands (or bands, in this case) that you admire. We’ve been huge Weezer fans for years, and this opportunity was something our whole team had so much fun working on. We’re passionate about creating unique experiences, and this project was certainly an experience that we, and the fans, will not soon forget!
